Bringing Apple Pay to the UAE: Touch ID Payments on Apps and Websites


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Apple Pay’s one touch payments are now available in the United Arab Emirates. Already offered in Europe for’s customers, Apple Pay in the UAE is a game changer for mobile-centric shoppers in the region; an area that is in the top five globally for purchases made via mobile devices. 10+ leading companies in the UAE are launching Apple Pay with, enabling frictionless payments, and eliminating the need to manually type credit card or shipping information. For example, popular incentives brand, the ENTERTAINER, is bringing Apple Pay to UAE customers to create a seamless buying experience.

For, the introduction of Apple Pay in the United Arab Emirates marks another significant step in our global journey. This news follows our recent expansion into the U.S. and highlights our continual growth on all fronts and across all regions. As a company, we first started operating in the UAE back in 2013. In the past four years, we’ve seen smartphones change commerce drastically, and the UAE is no exception. The UAE has wholeheartedly embraced the mobile-first revolution and propelled e-commerce to new heights, with the highest mobile spend per purchase globally, according to KPMG.

This transformation has completely altered the way products and services in this region are purchased. Want to order takeout, buy new jeans or book a romantic spa day for two? Mobile is the platform of choice. However, along with this change, there are naturally new business requirements and customer pain-points that need to be addressed.

At, we listen to the needs and requirements of our customers to deliver exactly what they want. In the UAE, there is an increasing demand for fluid, frictionless payments methods that not only integrate in a few simple steps but remove all the drama associated with having to manually input information in, all while remaining completely secure.

We constantly want to ensure that we’re bringing the most innovative and valuable products to market. We have a rich heritage in the UAE and will continue to build on our strong presence in the region. Launching Apple Pay is proof that we’re not about to take our foot off the gas pedal, we’ve barely revved the engine.

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Written on Oct 23, 2017 by

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Guillaume Pousaz

Founder and CEO

Keep up-to-date with all things payments