Interview

Anton Zelenin at Xsolla

In this edition, we chat with Anton Zelenin, Head of Game Commerce at Xsolla – a video game commerce company that helps developers and publishers market, sell, connect and optimize their games globally.

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Xsolla

More than half of enterprise merchants say they plan to expand into new markets within 24 months. 

From culture and behaviour to regulation and rails - payments is one of the most locally nuanced aspects of doing international business. Below is your 12-step guide to ensuring cross-border payments ROI from day one: Set your strategy for profitable international expansion with this play-by-play workbook.

In this interview you will learn :

  • Why integrating new payment methods is a crucial focus for Xsolla
  • Why Anton Zelenin is keeping special tabs on the rise in popularity of digital wallets
  • How navigating the future of global payments is becoming harder with every new innovation and market entrance

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Xsolla

Table of contents

5 MIN READ
4 CHAPTERS
5 PAGES
  1. Introduction
  2. Sitting at the epicenter of growth of gaming and payments
  3. Using a ‘gamer’s instinct’ to unlock more value
  4. Solving complex problems by continually rethinking and relearning