Fear of the unknown
Tasked with breaking the control that banks have historically had on customer data, the PSD2 bill is boldly going where no legislation has gone before. However, with this change comes great uncertainty and fear of the unknown.
PSD2 regulation states that all banks have to provide third party payment providers (TPPs) with direct access to customer information through open API’s, thus enabling TPPs to debit and credit funds. This exchange of power is tasked with revolutionizing the payments industry, influencing everything, from the way we pay online to the information that we see when making a payment.
For the established banking empires of Europe, there is definitely a cloud of apprehension about what PSD2 means for their future as their grip on customer data loosens. Furthermore, there is uncertainty around the definition of what the Open API actually means and how this will theoretically be implemented - further amplifying the anxiety banks are already feeling.
According to Strategy&, 68% of bankers fear that PSD2 will cause them to lose control of the client interface and many remain unsure how to respond to the new directive. Banks can’t afford to be passive or defensive anymore, in order to survive in this new financial climate, they will need to completely embrace the changes or face potential extinction.
Businesses (merchants) are not exempt from feeling apprehensive either. Along with the opening of banking API’s, the legislation mandates a Strong Customer Authentication (SCA) process as a means to successfully combat increasingly complex fraud schemes. Historically, banks and merchants have worked to create a balance which allows the latter to instigate security measures that have minimal disruption on the customer payment experience. However, this new security authentication process has the power to disrupt this balance and by default the entire checkout ecosystem.
Presently in most markets, merchants have free rule to choose a fraud-mitigation strategy that best suits their individual needs, but PSD2 is set to remove this choice and instead rigorously decide the scenarios where a SCA is part of the payment process. These new layers of complexity will pose a challenge for merchants as they have the ability to create an undesirable payments experience for customers and become conversion killers.
For consumers, confusion over who has access to sensitive financial data will see them enter uncharted territory for the first time. Having full transparency and keeping track of who has access to certain information is going to be even more difficult, especially as companies inevitably weave in terms and conditions without consumers fully understanding their meaning. It’s therefore important that consumers are educated about the upcoming changes.
Opportunity on the horizon
Sensing the potential PSD2 opportunities on the horizon, like bees to honey, third party providers will likely join the banking equation in swarms. By offering alternative payment options, consumers might jump at the chance to ease their frustrations with legacy banking systems. For the first time in a long time, there will be variety.
Consumers will be able to access a consolidated view of their payment methods and account details from the platform of their choice in order to better see, budget and plan their spending. They also benefit from being able to make immediate payments, send higher transaction amounts and pay reduced costs thanks to increased market competition. Ultimately, banks and organisations around the world will compete to see who can best own the customer and their payments data.
Third party providers will be able to offer more competitive pricing because of their new access to data, fueling commerce and trust. For example, PSD2 will prohibit the use of non-transparent pricing methods. The legislation declares that all consumers should know “the real costs and charges” when making a transaction. In the current market, we see surcharges added to anything and everything. With the market becoming more populated, banks might find these surcharges being side-stepped by third party providers as competition increases.
Understandably, banks are cautious about the entire prospect. Having held the cards close to their chest for so long, they’ll have to finally show their hand and surrender large amounts of their income stream.
Where there is fear, there is almost certainly always opportunity. The biggest asset that banks have at their disposal is the vast quantities of data that have been amassed from their customers. By already being in a powerful position to leverage this data, banks are advantageously able to enter into partnerships with the same third parties that they’re being infiltrated by.
For those banks willing to go even further out of their comfort zone, the launch of APIs may be an industry defining moment. There is a strong case for innovation, and the potential for new revenue streams as everybody looks to create new products and services. These will be based on customer intelligence into areas such as spending patterns and money management.
A new dawn
It’s definitely been a nervous time for banks, third-parties and consumers with the uncertainty and the demands that PSD2 is about to bring. Specifically for banks, the greatest challenge will be understanding the definition of what the Open API actually means and then implementing this.
What we do know is that the increased transparency into customer data will be a complete game-changer and everybody needs to be ready. It shouldn’t be forgotten that with this uncertainty and fear of the unknown, also comes opportunity - especially for third parties and banks who are willing to embody the new regulatory change. Increased competition provides endless chances for innovation, fresh revenue streams and new partnerships to be formed. When an opportunity such as PSD2 knocks, you have to the swing the door wide open.