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Merchant success stories
SmartBuyGlasses transforms global ecommerce landscape with partnership

SmartBuyGlasses transforms global ecommerce landscape with partnership

Jul 1, 2024

In today’s digitally-driven retail era, where convenience and accessibility are paramount, SmartBuyGlasses stands at the forefront of transforming the eyewear industry. By partnering with, a leading payment solutions provider, SmartBuyGlasses aims to enhance the global online shopping experience. This feature explores the collaborative efforts between SmartBuyGlasses and, highlighting the innovative strategies driving growth and boosting customer satisfaction.

Who's behind SmartBuyGlasses?

Founded over 15 years ago by Doron Kalinko, David Menning, and Tony Zhuang, SmartBuyGlasses has evolved into one of the world's largest designer eyewear ecommerce companies. With a global presence spanning Asia Pacific, Europe, Africa, and the Americas, SmartBuyGlasses offers an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. The company's mission is to help people see and be healthy, regardless of their budget. This is achieved through an integrated supply chain, close relationships with some of the world’s leading eyewear distributors, technological innovation, in-house opticians, and a strong focus on customer needs.

Localization strategy and payment solutions

A key element of SmartBuyGlasses' revenue growth strategy is localization, ensuring tailored customer experiences across diverse markets. SmartBuyGlasses understands the necessity of low-stress online payments for a diverse clientele as the digital landscape rapidly evolves. Recognizing this need, emerges as the perfect partner, offering a payment solution tailored to SmartBuyGlasses' global expansion goals. With localized payment experiences and diverse payment methods like Alipay, Apple Pay, and Tamara, empowers SmartBuyGlasses to enhance payment efficiency and bolster revenue growth. 

SmartBuyGlasses offers Tamara, a MENA buy-now-pay-later payment method, on its UAE checkout

SmartBuyGlasses' decision to collaborate with stems from a desire to overcome various challenges, including limited payment options, far-from-perfect payment acceptance performance, and slow market expansion. Addressing these hurdles, facilitated entry into new markets and provided a variety of payment methods. This partnership ensures that SmartBuyGlasses' specific payment requirements, encompassing security, options, user experience, and transaction speed, are met through's innovative solutions. Ultimately, this collaboration highlights the crucial role of payment efficiency in SmartBuyGlasses' localization strategy, ensuring convenient and secure transactions for customers worldwide.

Authorization achievements with’s local acquiring capabilities in key global markets such as the US, Europe, and Australia have provided SmartBuyGlasses with local acquiring capabilities in these regions. Improved authorization rates, lower transaction costs, and faster settlement are among the major benefits that SmartBuyGlasses has enjoyed since the start of the collaboration.

Tony Zhuang, CIO and co-founder of SmartBuyGlasses, praises’s dedication to excellence: "On top of a significant improvement in authorization rates to over 93%,'s commitment to customer service is unmatched. Their responsive team has provided invaluable support throughout our collaboration, ensuring a seamless onboarding process and ongoing daily assistance. With, we’ve found a trusted partner who’s as committed to our success as we are." 

Through its partnership with, SmartBuyGlasses has easily overcome various payment challenges and expanded into new markets.'s future-proof payment solution has enabled SmartBuyGlasses to offer an optimized user experience, robust security measures, and swift transaction processing. Leveraging's broad market reach, SmartBuyGlasses plans to further expand its business into the Middle East, Southeast Asia, and South America, driving continued growth and innovation.

Looking to further international expansion

The collaboration between SmartBuyGlasses and exemplifies a shared commitment to innovation, customer satisfaction, and global expansion. By leveraging's cutting-edge payment solutions, SmartBuyGlasses is poised to transform the global ecommerce landscape, offering customers unparalleled convenience and accessibility. SmartBuyGlasses looks forward to leveraging's market reach to expand its operations in regions like the Middle East, Southeast Asia, and South America, driving continued growth and innovation. As SmartBuyGlasses continues revolutionizing the eyewear industry, remains a trusted partner, empowering growth and success.

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