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Gigantic Tickets offers millions of fans the chance to see their favorite acts live at concerts, festivals, and events. Mirroring great gigs with its smooth and speedy purchase journeys, the ticket platform builds trust through transparency, simplicity and fair access to tickets.
When it comes to time-sensitive ticket drops, every second counts. And with emotions running high, fans deserve the chance to buy their ticket in time. That means payments must go through without delays or errors.
Checkout.com and Gigantic Tickets united over a shared goal of improving customer experiences. As a result of the partnership, Gigantic Tickets sped up its checkout process by 89% for users signed up to Remember Me.
"Checkout.com has raised our bar for what a standout buying experience should look like,” says a spokesperson from Gigantic Tickets. “As a fan-first business, making the buying experience as simple and accessible as possible is extremely important to us.”
With fast and trustworthy mobile-first payments, Gigantic Tickets is set to win even greater market share in its competitive niche.
The challenge: Cutting down clicks at the checkout
Working with many of the UK's major promoters, festivals and iconic venues, Gigantic Tickets continuously looks for ways to make its purchase experiences smoother, while maintaining industry-grade data security standards.
User experience is one of Gigantic Tickets' most important differentiators, so convenient, intuitive payments are key to its continued success. Most of its customers prefer to pay via mobile, so any payments upgrades needed to focus on smartphone-native technology.
The ticket seller wanted to make the most of secure mobile payment features such as digital wallet tokenization, but needed a reliable partner to set up the tech. As a growing business, Gigantic Tickets was not looking to directly handle PCI-sensitive data, so needed a fully certified Level 1 provider to maintain compliance.
The solution: Secure, easy, mobile-first payment methods
Checkout.com emerged as the ideal partner for the digital-first merchant. With its flexible offering of individual payment methods and standalone services unified through one integration, Checkout.com was best-placed to modernize Gigantic Tickets’ payment stack.
Flow – Checkout.com's fully customizable, no-code payments integration – dynamically offers the most appropriate payment methods in a secure, brand-aligned checkout flow.
"Switching to Flow was a no-brainer,” shares a spokesperson from Gigantic Tickets. “We saw how it would streamline our checkout and make it easier for customers to pay. And we wouldn't need to write a single line of code to do it."
"Checkout.com makes it really easy to tailor our user experience. It's secure by design, and the customizability options give us all the control we need over the interface's look and feel, without us having to fiddle around with code and other technicalities to get it right."
The standout in Gigantic Tickets' implementation of Flow has been the Remember Me feature, which stores returning customers' payment details in secure, PCI DSS-compliant tokenized format. This helps to strengthen customer loyalty, as it saves time for repeat customers.
Checkout.com handles tokenization and secure storage, protecting the customer’s payment data in line with the latest industry standards.
Because Remember Me is pre-built into Flow, activating it was simple. There was no need for a lengthy development and implementation phase.
The process is equally simple for customers. They choose whether to opt in by checking a box when they pay, with full control over opt-out.
Results: Speedy, secure, and trusted checkout
“Checkout.com’s technology has helped us dramatically speed up and simplify payments, while continuing to build on the trust our customers know us for."
Crucially, Gigantic Tickets' user experience has improved dramatically: customers who have opted in to Remember Me complete a session in 8 seconds – 66 seconds faster than a standard guest checkout.
Since implementing Remember Me, 13% of Gigantic Tickets' customers have opted in – an impressive nod to its convenience and ease of use.
Looking ahead: Expanding share of wallet
Having sold over 10 million tickets to date, Gigantic Tickets is offering more payment choices to suit its growing customer base. Top of the priority list is growing its share of mobile wallet payments, and continuing to improve technical efficiency. In the future, Gigantic Tickets will broaden its range of payment methods to include Klarna.
