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Serving over 2.2 million customers across 190 countries, there’s no doubt that online retailer Orbio World is achieving its vision: to create household, electronic, beauty, and wellness brands that truly make a difference.
From living rooms to laptops, Orbio World generates 7.8 billion impressions and 136 million clicks per year. And the company is continuing to scale at speed.
But to keep delivering high-quality, affordable products to its global customer base, Orbio World required a reliable digital payment platform. That’s where Checkout.com came in.
Challenge: Sights set on global growth
Orbio World is rapidly becoming a global leader in ecommerce and product development. Adapting to growth often starts with a shift to smarter processes, and for Orbio World, that meant reworking its payment setup.
Previous payment service providers (PSPs) lacked support, leading to inefficient onboarding and integration processes for Orbio World. With the global standard for online cart abandonment rates at 70%, Orbio World knew that the right PSP partnership could be a tool to outperform historical patterns seen in other ecommerce businesses.
To support its worldwide expansion plans, Orbio World needed a PSP with strong fraud mitigation to keep chargeback rates low, smooth onboarding, local expertise, fast transaction speed, and a range of secure payment methods.
Solution: Strategic entities and smart payment routing
From global currency management to a fully customizable API, Checkout.com’s leading digital payment platform helped Orbio World power high-performance payments across the world. Here’s how.
Local acquiring
Checkout.com helped Orbio World set up local acquiring for its multiple business locations. This enabled more payments trusted by issuers, leading to an 8.3% surge in acceptance rate.
In addition, scheme and interchange fees, which are typically higher for cross-border transactions, were also significantly reduced. Orbio World reinvested these savings into marketing campaigns to expand its reach and “make life a little bit easier” for even more consumers.
Fraud management
Social responsibility is one of Orbio World’s key values. According to its founders, “It’s important for us to never lose sight of our true goal: taking sincere care of others by helping them achieve their dreams and bringing more color into their lives.”
With Checkout.com’s Fraud Detection tool and expert Risk and Disputes team, Orbio World has developed a strong fraud prevention strategy that works towards this. The team flags suspicious activity early – like abnormal transaction amounts – and not only diagnoses issues but also provides actionable fixes.
For example, a third-party implementation issue was blocking Apple Pay transactions due to velocity rules. Checkout.com identified and, together with Orbio World’s payments team, resolved the problem within hours.
Network Tokens also helped to reduce fraud by replacing sensitive card data with secure, merchant-specific tokens during transactions. In turn, the acceptance rate increased, as issuers are more trusting of tokenized transactions.
Smart payment routing
Intelligent Acceptance makes every payment count for Orbio World. It’s an AI engine designed to increase conversions and revenue by automatically optimizing every payment in real-time. In particular, here’s what’s driven exceptional results for Orbio World:
- Adaptive messaging adjusts transaction data to fit issuer and network preferences
- Dynamic routing finds the best path across debit, local, or global networks
- Smart authentication applies the right verification and exemption type
- Intelligent retries automatically recover failed transactions in real-time
Payment method localization
Over half (56%) of consumers are permanently put off shopping on a site if they can’t use their preferred payment method. Providing a top-quality customer experience is a key mission for Orbio World, so alternative payment methods (APMs) are extremely valuable.
That’s where Checkout.com’s Unified Payments API comes in, giving instant access to over 40 local payment methods such as iDeal in the Netherlands. As Orbio World continually strives for growth at every level, its sights are set on even more APMs, especially in key digital wallet markets.
Support: Smooth Onboarding
Smooth onboarding and hands-on support define Orbio World’s partnership with Checkout.com
For example, when an account shows elevated fraud risk, Checkout.com alerts Orbio World. Instead of blocking a channel outright, the companies then work together to resolve it.
“It’s always straightforward with Checkout.com in terms of what they want and need from us. It’s quick to implement. We appreciate the human, collaborative touch,” shares Mindaugas Bindokas, Head of Payments at Orbio World.
Results: The metrics behind the momentum
With Checkout.com’s help, Orbio World has made significant strides in its online payment performance. Here are some of the highlights:
- 8.3% acceptance rate uplift from a combination of Intelligent Acceptance, Network Tokens, and local acquiring.
- 0.5% reduction in scheme and interchange fees due to local acquiring in the US, allowing Orbio World to reinvest those savings and boost sales.
- And thanks to those big wins, Orbio World’s processing volume increased by over 140% monthly with Checkout.com since November 2024.
“Last year we grew a lot. This year, we’re growing even more. And we’ve tried to find the reason for this. A lot of indicators suggest that Checkout.com’s competitive pricing, strong acceptance rate, implementation of network tokens, and local acquiring in the US play a big role,” says Mindaugas.
‘Pushing past the status quo’ is one of Orbio World’s key values. Today, armed with Checkout.com’s digital payment platform, there’s nothing stopping the online retailer from making a difference in the lives of even more customers worldwide.