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Merchant success stories
Designing the Perfect Solution for Cult Furniture

Designing the Perfect Solution for Cult Furniture

Nov 13, 2019

London-based interior design and furniture company, Cult Furniture, knows that its customers are always on the lookout for unique, innovative and affordable pieces. While shopping for furniture has traditionally been an in-store experience – satisfying one’s need to see, touch, and sit – Cult knew that their customers also craved convenience. With design and innovation at the forefront, they set out to create an online presence that would reflect their modern sensibilities and showcase their unique designs while also offering the smoothest buying experience.

Visualsoft’s online store management system and’s Reconciliation API tool helped the company scale quickly and reduced numerous inefficiencies. “Price is important, but efficiency is just as critical.’s Reconciliation API tool has saved us tremendous accounting time and resources, allowing us to refocus that energy back into our products and customers,” says Britney Farrell, Management Accountant for Cult Furniture.

With their vast selection and inventory, and catering to thousands of customers around the world, Cult needed consultative partners that could help them manage it all. A partnership with the award-winning ecommerce platform and digital marketing agency, Visualsoft and for its global all-in-one online payment processing needs, strengthened Cult’s online presence. and Visualsoft aimed to develop an ecommerce solution that would take Cult Furniture forward. Once was integrated into Visualsoft’s technology, the company was able to unlock a wide range of new payment methods, allowing them to attract more international customers than ever before. “Cult Furniture optimizes all of the values we look for in a forward-thinking retailer who wants to grow their business. Initially targeting the UK, they have quickly expanded into international markets such as France, Germany, and Spain.’s clear and accurate reporting hub allows our merchants to make strategic decisions faster which allows them to concentrate on growing their business,” says Darran Matthews, Partnership Manager at Visualsoft.

Now, Cult Furniture is ready to take it one step further. With help from both partners, the company has its eyes set on growing its international presence with the addition of more local payment methods and servicing new geographies. They’ll also be looking to attract more modern shoppers by enabling digital wallet options like Apple Pay and Google Pay to their checkout, a unique feature made available only through this co-partnership.  

“ takes a hands-on, consultative approach when it comes to their clients. Having check-ins with our dedicated account manager allows us continually monitor any issues and find optimizations so we never miss an opportunity,” she adds.

“At Visualsoft, we help retailers grow online, but for this to work, you need a strong relationship with your merchants, as well as strategic partners that can enhance your offering. As a leading expert in global payments, is proven in helping our merchants increase approval and conversion rates,” adds Matthews.

“The partnership between Visualsoft and Checkout has opened up new possibilities for us. Our business is all about innovation, and our collective out-of-the-box thinking aligns with that,” adds Farrell.

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