Przelewy24 is a real-time bank transfer system covering all major Polish consumer banks and is one of the most popular payment methods in Poland. Merchants looking to capture more Polish shoppers should offer Przelewy24 (P24) at checkout to give online shoppers a trusted and familiar way to pay through Checkout.com.
Today, roughly 80-90% of online payments in the country are made via bank transfers which give businesses a huge opportunity to attract millions of new customers when P24 is offered at checkout. The Przelewy24 transaction method is identical to using the standard PIN / TAN process for online banking in Poland. At checkout, customers simply log in to their online banking environment, review the pre-populated payment details, and authorize the payment.
The increasing popularity of e-commerce and its steady revenue growth makes Poland one of the fastest growing and most opportune e-commerce markets in Europe. Easy and affordable internet access has contributed to driving ecommerce adoption with recent data showing that over 50% of the Polish population shopped online in 2018.
A recent survey indicates that the number of Polish internet users who buy from international online shops has been increasing year over year, showing that 26% of all Polish internet users are projected to make a purchase from a foreign ecommerce store in 2019. International online businesses looking to penetrate the Polish market can easily capitalize on this trend by offering Przelewy24 at checkout.
In March of 2018, a new law went into effect that limits brick and mortar shop openings to the first and last Sunday of each month, with eventual plans to have shops closed every Sunday by 2020. Some analysts predict that the new law could lead to an uptick in ecommerce activity in Poland, giving online businesses another opportunity to reach more customers.
To learn more about this payment method or to start accepting Przelewy24, contact us today.