launches New State Of Retail report


Update September 2022: See the latest retail report here.

Report reveals surge in demand for digital payments as three in four consumers say they’ll stick to their pandemic online shopping levels

  • A new report from shows the impact the pandemic has had on online retailers, as many predict a shift to eCommerce is here to stay
  • 97% of CEOs say business model innovation will be crucial to remain relevant and competitive as high streets reopen
  • A new wave of digital payments is underway, with growing consumer demand for digital wallets, QR codes, and crypto
  • Study based on views of 10,000 European consumers and 550 senior execs at Europe’s top eCommerce retailers

Tuesday, 15th June 2021 – New research released today by is a ‘wake-up call’ for online retailers, as the majority predict the shift towards online shopping, accelerated by the pandemic, is here to stay.

The study reveals that across Europe, three-quarters (74%) of consumers have no intention to significantly reduce their online shopping now that they can revisit the high street. Ecommerce retail leaders agree as three-quarters (75%) believe the future of shopping is solely online.

The data comes from a new report, The New State Of Retail, from leading cloud-based global payment solutions provider, which gathered the views of 10,000 European consumers and 550 senior executives at Europe’s top eCommerce retail organizations.

Progressive eCommerce leaders take advantage

In 2020, lockdowns across the world accelerated the shift towards online retail. Merchants rushed to pivot online, investing in new infrastructure and logistics to meet spikes in consumer demand. The study shows that, as the shift towards online retail continues, eCommerce leaders recognize the importance of staying agile: 97% say that to remain relevant, resilient and profitable, they will need to evolve their business models within the next 18 months.

Merchants are taking action to ensure they keep pace with the changing retail landscape. One-quarter (25%) say they are creating new local fulfillment centers to meet demand, whilst half (50%) have responded to increased cross-border demand since the start of the crisis by expanding the range of payment methods they offer. Yet, 60% of eCommerce merchants feel they still don’t have the payment insights needed to drive better performance.

The new wave of consumer demands for digital payments

Online shopping is now ubiquitous across European households. Consumers are increasingly seeking new ways of paying online and using financial services to empower themselves, whether this is through new solutions for credit, budgeting, or security. The report reveals that the growing demand for new and emerging digital payments is set to soar: three in 10 (31%) Brits plan to purchase with buy now and pay later in the next 12 months. 80% of European consumers intend to use a digital wallet such as Apple Pay, Google Pay or PayPal in the next 12 months and 40% plan to do so regularly.

Moshe Winegarten, Senior Vice President at, said: “As lockdowns ease, analysts have predicted that eCommerce revenues are set to drop as consumers head back to the high street. But our research reveals that’s not the case. eCommerce will continue to accelerate, testing online retailers along the way. But the savviest of retailers will capitalize on this opportunity, riding the wave of accelerated eCommerce adoption in Europe and willingness to try emerging payment methods.”

“The past 18 months have demonstrated the need for businesses to remain agile, adapting business models, implementing new payment methods and meeting new regulatory requirements. has been developed with performance and speed in mind. Our modular payments platform is ideal for retail merchants looking to integrate better payment solutions seamlessly.”

The New State Of Retail report explores numerous additional topics, including the growing surge in cross-border shopping, the uptick in subscription models, and the social commerce boom, an exciting way for merchants to tap into new pools and potential customers and increase revenues.

The report can be downloaded here:


The report, exploring the growing appetite for digital payments across the UK and Europe, also reveals that:

  • 80% of European consumers intend to use a digital wallet such as Apple Pay, Google Pay or PayPal in the next 12 months and 40% plan to do so regularly
  • 60% of eCommerce consumers will abandon their cart if they cannot pay with their preferred payment method
  • 30% of European consumers plan to use Biometric payments, and 9% plan to do so regularly
  • 43% of European consumers plan to pay using QR codes, and 11% plan to do so regularly
  • 37% of consumers say that increased online shopping has made their lives easier and more secure.

Media contacts: Press contact: Lewis Jones, Communications Manager +44 799 0068 671 [email protected]

About the research

The research was conducted amongst 10,000 European consumers and 550 senior executives at Europe’s top eCommerce retail organizations. The consumer survey spans ages 18 to 75+ years across the UK, Republic of Ireland, France, Belgium, The Netherlands, Germany, Austria, Switzerland, Portugal, Italy, Spain, Greece, Poland, Denmark, Sweden and Norway. The research was conducted with the Financial Times Longitude in April 2021.

About empowers businesses to adapt and innovate. The company’s technology makes payments seamless. Flexible solutions, granular data, and instant insights help global enterprises launch new products in new markets and create outstanding customer experiences. provides the fastest, most reliable payments in more than 150 currencies, with in-country acquiring, world-class fraud filters and reporting through one API. can accept all major international credit and debit cards, as well as popular alternative and local payment methods. The company launched in 2012 and now has a team of over 1200  people across 18 offices worldwide, offering local expertise where it’s needed. Find out more at