Alma, a French Retail Tech powerhouse, has been offering merchants innovative payment installment solutions since 2018. With a footprint spanning 10 countries and a growing network of over 22,000 merchants, Alma is shaping the way shoppers pay – flexibly and with confidence.
Alma’s remarkable success is down to empowering its merchants to grow their businesses while prioritizing user experience. The numbers don’t lie. Alma’s merchants see a substantial 20% increase in average turnover and 50% boost in average basket size.
As Alma continues to expand its reach, Simon Shohet, Alma’s Head of Strategic Finance, recognizes the importance of partnering with trusted allies to navigate the dynamic challenges and opportunities in payments. Through its strong collaboration with Checkout.com and smart optimizations, Alma increased its acceptance rate by 15% in just one year.
With consumers increasingly prioritizing budgetary decisions over impulse purchases and showing a growing preference for responsible consumption, Alma had an opportunity to show how its product can serve these changing demands by offering customers more choice and control over their budget.
Alma also recognized the need to protect customers against fraud and cyber threats and looked to enhance overall payment resilience and performance.
How could Alma address these challenges? By seeking innovative solutions and strategic partnerships to stay ahead of the curve.
In response to Alma’s challenges, Simon embarked on a journey to enhance its payment solutions in collaboration with Checkout.com. Recognizing Checkout.com's track record of boosting performance for the world’s biggest brands, Simon sought to leverage this expertise to transform Alma’s payment offerings.
Through the partnership, Alma aimed to optimize payment options, and streamline user experiences across all channels. Checkout.com and Alma were able to join forces in a highly effective collaboration to boost performance through:
Alma’s diverse merchant base has unique challenges and requirements – it must work for travel providers, cycling brands, and everything in between, catering to the different customer behaviors and spending habits that come with each ecommerce sector. Customers using Alma to book their next holiday will likely have different expectations from those using it to buy a new bike.
Taking advantage of Checkout.com's deep understanding of a wide range of industries and tailored approach, Alma looked to address these challenges and has driven significant value and growth opportunities as a result.
Alma has a flexible partnership with Checkout.com built on trust and expertise which, alongside Alma’s dedicated work on retry strategies, has helped it offer its merchants improvements in payment reliability, performance, and experience. This combination has led to an impressive 15% uplift in Alma’s acceptance rate in just one year.
Beyond a better acceptance rate, Alma achieved a stable gateway with an uptime of 99.99% thanks to Checkout.com’s robust payment infrastructure. This stability translates into increased conversion rates, revenue, and customer satisfaction for Alma’s merchants, while positioning Alma for sustained growth and success in Fintech’s competitive landscape.
"Checkout.com has provided us with a reliable technology solution that meets our needs. Their seamless collaboration has been key in helping us achieve our payment goals." Guillaume Desloges, COO and Co-Founder, Alma.
In addition to Checkout.com and Alma’s successful acquiring relationship, Checkout.com has also integrated Alma as an alternative payment method (APM). Over the course of 2024, the number of Checkout.com merchants using Alma has quadrupled.
Emma, the ecommerce provider behind Europe’s award-winning mattresses, is a Checkout.com merchant that has implemented Alma as a payment method. In H1 2024, 17% of Emma’s orders on its French website went through Alma, generating 28% of the business’s net revenue in France.
Moving forward, Alma remains committed to using Checkout.com's leading payment solutions and strategic insights to help consumers across Europe manage cash flow, split payments, or pay after payday. Currently, they’re working on the implementation of Network Tokens to enhance payment reliability, security, and user experience.
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