From cart to closet: ASOS finds the perfect fit with Checkout.com

ASOS partners with Checkout.com to enhance global payment acceptance, regional optimisations, real-time insights to further enhance the checkout experience for millions of customers

LONDON, UK—June 4, 2025 — Checkout.com, a leading global digital payments provider, today announces its partnership with ASOS, the global online destination for fashion-loving customers. 

Operating globally, ASOS serves a fast-moving customer base and handles a significant volume of transactions daily. ASOS is built on knowing what shoppers want and delivering it with speed, style, and simplicity. With two-thirds of Gen Z no longer shopping regularly in physical stores​, according to Checkout.com’s peak season report, the expectation for fast, high-performing digital experiences has never been higher​. 

This partnership will help ASOS further enhance the online shopping experience for its customers by increasing acceptance rates across key markets, reducing the risk of failed payments and ensuring the checkout experience matches the speed, style, and simplicity expected by ASOS customers around the world. 

Andrew Proctor, Head of Payments at ASOS, commented: “Checkout.com is ideally set up to meet an enterprise merchant’s needs for flexibility, while still delivering seamless payments. Our customers are global and always on, every interaction needs to feel effortless, from discovery to delivery, payments is a critical part of that experience”

“ASOS is one of the most recognisable and forward-thinking brands in global fashion”, said Antoine Nougué, Chief Revenue Officer at Checkout.com. “They understand exactly how to engage a digital-first audience and set the pace for what modern ecommerce should look like. As a digital payments provider, Checkout.com is proud to support that vision by delivering the payment performance required to match their global reach and creative ambition. Our platform ensures that the payment experience doesn’t slow down the moment, helping ASOS stay ahead of the expectations of a fast-moving digital generation.”