LONDON, UK—14 October, 2025 — Checkout.com, a leading global digital payments company, today announced a new partnership with HelloFresh, the world’s leading meal kit company. The collaboration will help HelloFresh simplify and optimise its payments across all of its global markets, making it easier than ever for customers to enjoy fresh, home-cooked meals.
HelloFresh is on a mission to change the way people eat forever. By delivering fresh, pre-portioned ingredients and easy-to-follow recipes, the company helps millions of households cook delicious meals at home while saving time and reducing food waste. With operations in 18 markets spanning the US, Canada, Australia, New Zealand, the UK, and across Europe, HelloFresh needed a payments partner that could keep pace with its scale and customer-first approach.
Through this partnership, HelloFresh will benefit from Checkout.com’s global presence and local acquiring expertise in every market it operates. Local acquiring services from Checkout.com’s network connect HelloFresh directly with banks and card networks, while ensuring payments are fast, secure, and high performing. Checkout.com runs more than 80 million AI-powered optimisations every day, applying changes across its network to increase payment performance for all relevant merchants. This is critical at a time when 66% of consumers say payment performance is the key driver of trust at checkout, according to Checkout.com’s Digital Economy Report.
This infrastructure gives HelloFresh greater control and agility in how it manages payments across its global operations and helps increase overall payment acceptance rates. With high-performing payments taken care of, HelloFresh can continue to focus on inspiring people to cook at home and enjoy healthier, more convenient meals, while customers enjoy a smooth and reliable checkout experience in every market.
"Our mission is to change the way people eat forever, making it easier for households everywhere to enjoy home-cooked meals,” said Tessa Rötzmeier, Senior Director Product at HelloFresh. “Partnering with Checkout.com as a trusted global partner means we can continue to expand, innovate, and deliver even greater convenience and reliability in the years ahead, while ensuring every customer has a smooth and reliable payments experience.”
“At Checkout.com, we combine global reach with deep local payments expertise to help merchants scale with confidence.” said Antoine Nougué, Chief Revenue Officer at Checkout.com. “For subscription businesses like HelloFresh, payment performance is critical, as a single failed transaction can mean a lost customer. By bringing advanced tokenisation and a high-performing payments infrastructure to HelloFresh’s operations, we ensure every transaction is fast, secure, and reliable – powering global growth for one of the world’s most innovative consumer brands.”