A 70% speedier checkout for Zbooni’s merchants with Flow Remember Me

Zbooni is a leading ecommerce platform that empowers over 15,000 small and medium-sized businesses (SMBs) across the Middle East to sell effortlessly online. Offering tools for catalog management, invoicing, analytics, and payments, Zbooni transforms how merchants engage with customers and grow their revenue.

For Zbooni, ensuring a smooth, reliable, and cost-effective payments process is crucial. With thousands of businesses relying on its platform to receive payments, any transaction hurdles directly impact merchants' success. So Zbooni partnered with Checkout.com to enhance operational efficiency and expand – leading to a 12.61% increase in acceptance rate, and a 70% speedier checkout for Zbooni’s merchants with Flow Remember Me. 

The challenge: Payment acceptance issues hindering growth

Despite Zbooni’s success, many of its merchants faced acceptance rate challenges with foreign cards issued in Europe, the US, and Canada. Zbooni’s previous payment service providers (PSPs) delivered inconsistent acceptance rates (88-93%), causing operational disruptions for merchants and lost revenue. 

Zbooni also grappled with cascading payments – multiple failed transaction attempts created inefficiencies and increased operational complexity. Lack of transparency and transaction data from traditional PSPs further limited Zbooni’s payments strategy improvements.

To address these pain points, Zbooni sought a payments partner that could:

• Improve acceptance rates for foreign transactions
• Provide detailed transaction data insights and a transparent pricing model
• Offer flexibility to customize risk management and minimize chargebacks
• Support multi-currency processing and settlement without unnecessary FX costs
• Speed up checkout by storing customers’ details for one-click payments

“Checkout.com’s strong reputation in the market reinforced our confidence in their capabilities, making them the clear choice for this strategic partnership,” recalls Ashraf Atia, COO of Zbooni.

The solution: How Checkout.com transformed Zbooni’s payment operations

Checkout.com used its advanced technology, deep expertise, and strong relationships with acquiring banks to enhance Zbooni’s payment acceptance capabilities.

1. Increased acceptance rates through smart payment routing

By optimizing transaction routing and leveraging its robust acquiring network, Checkout.com significantly improved Zbooni’s acceptance rates, especially for foreign card transactions.

2. Transparent pricing and actionable insights

Checkout.com’s clear, data-driven pricing helped Zbooni control transaction costs, while detailed insights into transaction performance helped Zbooni simplify operations, identify improvement areas, and make data-backed decisions.

3. Flexible risk management and chargeback reduction

Customizable gateway rules and fraud detection mechanisms gave Zbooni greater control over transaction approvals. By proactively monitoring transactions, Zbooni minimized fraud and chargebacks. Checkout.com’s trust in Zbooni’s risk management capabilities enabled it to scale. 

4. Multi-currency support for global expansion

Checkout.com allowed Zbooni to process and settle payments in multiple currencies, including USD, GBP, Euro, and Kuwaiti Dinar. This cut FX costs and simplified cross-border transactions, enabling market expansion and better international operations. 

5. Flow Remember Me 

Remember Me is the part of Checkout.com’s Flow that securely stores payment information to speed up how shoppers check out. It has reduced the average time to checkout for Zbooni’s merchants’ returning users by 70%. 

“Since adopting Remember Me, our merchants have dramatically improved their customer experience with one-click checkout for returning users, ultimately maximizing conversions.” Shares Ashraf.

The results: A 12.61% acceptance rate uplift and market expansion

The strategic partnership between Zbooni and Checkout.com delivered strong improvements in key performance metrics, with highlights including:

• 12.61% higher acceptance rates: Zbooni’s domestic acceptance rate surged by 12.61%, rising from 88% to 99.1%. Foreign card acceptance improved by 9%, reaching 96%.

• Lower chargebacks: Chargebacks were reduced to just 16 out of 55,000 transactions – a remarkable 0.03% rate.

• Speedier checkout: Since going live with Remember Me, Zbooni’s merchants’ returning users now check out 70% faster (it takes just 17 seconds). In just a few months, it’s already driven $398,000 in sales and counting. 

• Smooth international transactions: Checkout.com’s multi-currency support reduced FX costs and simplified global payments, helping Zbooni expand into new markets and support tourism merchants.

• Enhanced merchant success: Higher acceptance rates and fewer failed transactions boosted revenue, customer experience, and growth into new verticals. 

“Partnering with Checkout.com has been a game-changer for Zbooni. Their cutting-edge technology and payments expertise have helped us increase our domestic and international acceptance rates, reaching an impressive 99.1%. The flexibility and transparency they provide allow us to optimize our operations and better support our merchants as we scale,” says Ashraf.

Looking ahead, Zbooni remains committed to driving innovation and scaling, with Checkout.com as its primary PSP. The shared focus on delivering exceptional payment solutions will support Zbooni’s ambitious plans for market and vertical expansion. Zbooni’s partnership with Checkout.com is shaping ecommerce in the Middle East – one smooth transaction at a time.