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epay is a leading global provider of payment processing and prepaid products and solutions in 64 countries. epay, a business segment of Euronet, facilitates the issuing and distribution of payment methods such as gift cards, online payments, and mobile payments for the world’s most popular brands.
Demand in the global gift card market is increasing, particularly for digital solutions – and this is also the case for epay. In the Netherlands, the share of companies that accept gift cards for ecommerce payments increased from 41% in 2022 to 54% in 2024.
In order to continue to meet the increased demand for digital products and solutions with the same high security standards for customers and end consumers, epay needed a reliable partner to manage the sprawling architecture with different payment gateways, 3DS authentication and acquiring, and to handle a wide range of technological segments.
Checkout.com was able to resolve these challenges by providing full-stack payment technology from a single platform. Launching in March 2024 in the German market, epay benefited from Checkout.com’s Authentication, payment gateway, acquiring, Intelligence Acceptance, and localized knowledge on payments. Together with Checkout.com, epay has also realized additional business benefits from optimized Network Token management.
Expansion of market share in ecommerce payments
Worldwide ecommerce retail revenue is forecast to grow at a healthy pace between 2024 and 2029; market analysts predict a 57% increase over the period. epay looked to Checkout.com to advance their territory in the space, valuing the deep knowledge of payment experts in this competitive vertical.
Checkout.com has been central to epay’s expansion into ecommerce payments, acting as a vital consultant in extending the brand’s reach from Germany to the United Kingdom, having serviced several clients in the vertical. Throughout the partnership, this has taken the form of weekly calls, with tailored advice about improving payment strategy, and how to reach customers in new regions through popular local payment methods.
“We value Checkout as a reliable partner on an equal footing, who understands our business and, with its holistic and customized approach, implements quick and, above all, targeted adjustments. This is demonstrated by the consistent reduction in fraud,” said Andrea Zehnal, Head of Product Management PSP, epay.
Customers want to see local payment methods available at checkout, no matter where the retailer’s HQ is located. It’s vital for conversion. With this in mind, epay tapped Checkout.com to offer preferred APMs of customers in the European Economic Area and beyond.
Payment managers at epay decided to use direct API integration with Checkout.com across various APMs and digital wallets. The modular structure of Checkout.com’s payment products offered the desired level of flexibility to upgrade epay’s complex legacy payments suite. This was critical given the variation in needs across different parts of epay’s business. Checkout.com’s payment success managers ensured epay was equipped with the knowledge to implement desired solutions, as well as the technology. This took place through multiple hands-on training sessions and on-site support visits to ensure the epay team understood the full scope of Checkout.com payment solutions and how to integrate them.
Improved payment performance
The Checkout.com team’s commitment to technical excellence supported epay’s expansion from Germany to the United Kingdom. epay has seen a positive impact on its payment performance, thanks, in part, to Network Tokens from Checkout.com. Careful deployment of tokenization helped with fraud reduction, payment acceptance rates, and cost management.
epay was keen to make use of authorization optimization, using Intelligent Acceptance to improve checkout conversion rates. Intelligent Acceptance is Checkout.com’s machine learning payment optimization engine; it selectively applies Network Tokens to epay’s transactions. Checkout.com enabled a 10% increase in transactions with Network Tokens, resulting in increased security of payments, optimized scheme fees, and improved payment authorization rates.
“Our customers are international and multinational. They’re coming to us with specific requirements; they don’t need off-the-shelf products but something more custom. Checkout.com’s payment integrations help us to attract good momentum and react quickly to changing client demands and consumer trends,” said Andrea Zehnal, Head of Product Management PSP, epay.
