Buy now, pay later guide

Buy now, pay later: all you need to know

In Europe, 23% of consumers use buy now, pay later (BNPL), while in APAC (24%) and MENAP (20%), the picture is similar. These numbers are on the rise. The pandemic was an initial driver but now a multitude of other factors have come into play to create a perfect storm for BNPL. However, around the globe, regulators are keeping watch and may well step in to provide better safeguards for consumers.

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More than half of enterprise merchants say they plan to expand into new markets within 24 months. 

From culture and behaviour to regulation and rails - payments is one of the most locally nuanced aspects of doing international business. Below is your 12-step guide to ensuring cross-border payments ROI from day one: Set your strategy for profitable international expansion with this play-by-play workbook.

To decide whether it’s right for your business, we’ve created a guide. In it, we explore:

  • The factors driving the rise of BNPL
  • How merchants are benefitting
  • Which consumer demographics are using it
  • The key challenges to offering BNPL
  • Six hacks to help you, if you add BNPL to your checkout

Table of contents

  1. Introduction
  2. Introducing the (not so) alternative payment method
  3. Hype or here to stay?
  4. What’s in it for merchants?
  5. To BNPL or not to BNPL – navigating the challenges
  6. Six ways to smartly leverage BNPL
  7. What’s next for BNPL?