Seizing opportunity in MENA and Pakistan

Get exclusive, up-to-date insights from the MENAP region with our 360-degree view of consumers, merchants, schemes and payment providers.

Plus, explore insights from experts at Visa, Mastercard, Delivery Hero, Al-Futtaim and Seera Group.

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In this report you will learn:

  • What are the top high-impact trends in MENAP’s ecommerce and payments ecosystem

  • How online shopping has increased across the MENAP region since the pandemic has started

  • How businesses responded when consumers ditched cash during the pandemic

  • Why a growing youth population promises a massive opportunity for ecommerce

Table of Contents

  • 11 chapters

  • 40 Pages

  • 55 Min read

  1. 01.

    About us

  2. 02.

    Leading voices

  3. 03.


  4. 04.

    At a glance

  5. 05.

    Executive summary

  6. 06.

    Introduction to MENAP

  7. 07.

    Go local & go deep

  8. 08.

    MENAP now: The Covid-19 Catalyst 

  9. 09.

    Digital payments & perceptions

  10. 10.

    Partner view

  11. 11.

    Future forward