Report

MENA DIGITAL COMMERCE 2026

The New Era of AI in Payments

In this exclusive report, we explore the rapid growth of digital commerce across MENA. Shoppers here are showing a stronger openness to AI-driven experiences, so expectations around convenience and security are evolving fast. This report looks at the trends shaping the future of ecommerce in MENA, and how you can make the most of the surge in online spending.

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MENA DIGITAL COMMERCE 2026
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Top insights in this report

  • 97% say it's important to have an invisible payment process online
  • 63% expect to shop online more in the next 12 months
  • 64% use digital wallets at least monthly for buying, budgeting, and managing finances
  • 50% of consumers are willing to save their card details to reduce friction
  • 62% say a safe and secure payment process is important when buying online
  • 50% of consumers say they are comfortable to let an AI agent shop an their behalf

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MENA DIGITAL COMMERCE 2026

Table of contents

4 Chapters