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Trust in the Digital Economy 2025

In traditional commerce, trust is built in. You pay with chip and PIN or cash, and leave with your products in hand. In digital commerce, trust is earned. It's a unique dynamic that makes trust a valuable – and volatile – currency. Our report, researched in partnership with YouGov, reveals why.

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Trust in the Digital Economy 2025

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Featuring insights from leading brands

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Over 18,000 consumers. 16 countries. Billions of network data points. This is how trust shapes the digital economy.

Quantify the impact of trust

  • 46% say peer reviews and third-party content are the most important factor in building trust in a brand or product
  • 66% of consumers say payment performance is the key driver of trust at the checkout
  • 60% say the rise of AI poses a risk to their data security
  • ⅓ of all under 45s are using biometrics to verify transactions
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