Report

Trust in Australia's Digital Economy

What does it take to convert Australian shoppers in the age of AI? Backed by insights from 18,000 consumers across 16 markets, this Australian benchmark report reveals what drives trust at checkout.

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Featuring insights from leading brands

"I don’t just buy something because it’s right in front of me anymore. The moment I see something I like in-store, I’m already on my phone checking if there’s a better deal, a better version, or a better brand online."

– Rachel Thomas, 32, Sydney

In the spotlight

52% of Australians are concerned about AI-driven fraud, compared to 39% globally
97% of Australians shop online but 68% don’t feel safe saving card details online
54% of Australians are strongly influenced by online reviews

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Report

Trust in Australia's Digital Economy

"I don’t just buy something because it’s right in front of me anymore. The moment I see something I like in-store, I’m already on my phone checking if there’s a better deal, a better version, or a better brand online."

In the spotlight

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See key insights, With our UK Spotlight snapshot

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Table of contents

See key insights, With our UK Spotlight snapshot

See key insights, With our US Spotlight snapshot

See key insights, With our UAE Spotlight snapshot