Report

Trust in Australia's Digital Economy 2025

Australians lead the world in digital trust but that trust is conditional. They are mobile-first, review-led, and quick to abandon brands that fall short of their digital expectations. Backed by insights from 18,000 consumers across 16 markets, this global benchmark report reveals what drives trust at checkout and what it takes to convert Australia’s most discerning digital shoppers.

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Trust in Australia's Digital Economy 2025

Featuring insights from leading brands

"I don’t just buy something because it’s right in front of me anymore. The moment I see something I like in-store, I’m already on my phone checking if there’s a better deal, a better version, or a better brand online."

– Rachel Thomas, 32, Brisbane

Australia in global spotlight

  • 97% of Australians shop online but 68% don’t feel safe saving card details online
  • 54% of Australians are strongly influenced by online reviews, compared to 46% globally
  • 52% of Australians are concerned about AI-driven fraud, compared to 39% globally
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