THE STATE OF DIGITAL COMMERCE IN MENA 2025

Trends that matter: Insights into changing consumer behaviors

In this exclusive report, we explore the evolving patterns and behaviors that influence the growth of digital commerce across the MENA region. The data reveals a narrative of swift and steady expansion, highlighting the key forces driving the transformation in the region's ever-changing economic landscape.

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THE STATE OF DIGITAL COMMERCE IN MENA 2025

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138% increase in daily shopping in MENA since 2020

In this report, you will learn about:

  • The ever-growing frequency of online shopping in MENA
  • The continued decline of cash 
  • How reviews, social proof and AI are winning customers online 
  • The Digital Currency question 
  • Winning and losing at the checkout

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