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Featuring insights from leading brands

Over 18,000 consumers. 16 countries. Billions of network data points. This is how trust shapes the Digital Economy.

Here's what you'll learn

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Quantify the impact of trust

46% say peer reviews and third-party content are the most important factor in building trust in a brand or product
66% say payment performance is the key driver of trust at the checkout
60% say the rise of AI poses a risk to their data security
⅓ of all under 45s are using biometrics to verify transactions

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