The business of community: how blockchain is changing sports fan culture

  • When: Monday, March 14, 3:00 p.m. GMT / 10:00 a.m. EDT

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What to expect

As younger generations are spending more time online, the physical world is no longer the most important way for sports fans to show their allegiances. Whether it’s a favorite football team or player, today’s fans are looking for digital assets that they can bring with them into their virtual lives in the metaverse. Meanwhile, established sports brands are making the most of blockchains new opportunities, by monetizing successful and authentic communities, for the web3 generation. How will tokenization shift fan culture within sports and what does it mean for businesses in this space?

Join Chief of Staff, Jess Houlgrave, in discussion with industry leaders about how crypto is changing fan culture.

Meet the speakers

Moderator: Jess Houlgrave

Chief of Staff


Alex Drefus



Casper Stylsvig


AC Milan


Niraj Shah